If we go back 10 years ago, the difference between the high end and the lowest end may have been a factor of 10. The performance difference between high-end and low-end PC is something like 100x. The biggest problem in this space right now is that you cannot go and design a game for a high end PC and downscale it to mainstream PCs. Online is different, because people who go and buy games online already have PCs that can play games. It is no surprise that retail PC sales suffer from that. But as far as games go, those machines are just not adequate. Those machines are good for e-mail, web browsing, watching video. Retail stores like Best Buy are selling PC games and PCs with integrated graphics at the same time and they are not talking about the difference.

But at the end of the day, consoles have definitely left PC games behind. World of Warcraft has DirectX 7-class graphics and can run on any computer. Even if those games were lower-end ones, there will always be a market for casual games and online games like World of Warcraft. YesterdayвЂ™s PCs were for people that were working and later playing games. Even those who did not have a PC in the past are now able to afford one and they use it for Facebook, MySpace, pirating music or whatever.

This is unfortunate, because PCs are more popular than ever. You pay twice as much money for 30% more performance. In the case of PCs, they mostly don't deliver that amount of performance that you would expect to justify that cost. There isn't a great amount of people that will spend large amounts of money on that. They are everywhere, everybody writes about them, but there are only a few who can afford them. There are many overpriced computers out there.

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